'A profound emotion that comes from within, from deep inside us, from the very depths of our being. From that intangible region where dreams and hopes are born. Where fire and water are one and the same. Here is popular music in the most literal sense of the term: of the people, for the people. Music that is profound and at the same time accessible, cutting and caressing, which was born of the land and unconsciously evolved into fiestas and processions, which has sharpened its steel in love affairs and disappointments, in droughts and downpours, between famine and abundance washed down with aromatic wines'